One quick example that floored me: You know all those coupons and ads you get when you move to a new place? That happens because the US Postal Service is selling that information to advertisers. What was more surprising to me was learning about the vast ad networks and identity thieves that are buying and selling my personal information as if it was a can of beans on a grocery shelf. In fact, in some cases, the more we do to protect ourselves, the more attention we’ll garner from the NSA for the mere fact that we’re trying to protect ourselves. And unfortunately, there isn’t a whole lot we can do as citizens on that front.

The Edward Snowden/NSA stuff is pretty common knowledge at this point. I gave it a read, and honestly, it scared the pants off me a little bit. The new book Dragnet Nation has gotten some attention lately, with author Julia Angwin appearing on quite a few media outlets, including a recent 60 Minutes feature. There’s a saying: “What you don’t know can’t hurt you.” But when it comes to internet privacy, nothing could be further from the truth. These are conversations that are not going away anytime soon, either.

From Edward Snowden, to high-profile credit card hacks, to conversations about wearable technology like Google Glass. Internet privacy has been a hot topic of conversation in the last year.

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